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Форум интернет-конференций ВолНЦ РАН

Directions of consumer behavior in the marketplace environment

Link for download: Directions of consumer behavior in the marketplace environment.docx

Authors: Miroslava Svyatoslavovna Knyazeva

Annotation: The article analyzes changes in consumer behavior on marketplaces: product search, the influence of recommendations and reviews, and the changing attitude toward brands. It concludes that marketplaces form a new digital consumption environment.

Keywords: Marketplaces, Consumer behavior, Digital environment, Buyer, Seller

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