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Форум интернет-конференций ВолНЦ РАН

Motives of consumption in the digital environment of marketplaces

Link for download: Motives of consumption in the digital environment of marketplaces.docx

Authors: Maria Sergeevna Kolyasnikova, Ilona Valeryevna Ilyina

Annotation: The digitalization of the economy is changing consumer practices and requires more research on this topic. The paper examines the theoretical approaches of sociologists (T. Veblen, R. Merton, and G. Simmel) and the results of empirical studies on the analysis of consumer motives in the context of marketplaces.

Keywords: Consumption motives, Marketplaces, Digital consumption, E-commerce, Consumer behavior, Consumer types

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