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Virtual social capital of bloggers

Link for download: Virtual social capital of bloggers.docx

Authors: Yuliya Evgenievna Illarionova

Annotation: The article examines the phenomenon of bloggers’ digital identity through the concept of social capital. The study analyzes classical theories of social capital and explores its transformation in the context of digitalization and the development of network communication.

Keywords: Social capital, Digital identity, Blogging, Blogger, Blogosphere, Network society, Weak ties

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