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Opinion leaders and media significant others: generational differences

Link for download: Opinion leaders and media significant others: generational differences.docx

Authors: Kristina Pavlovna Neiman

Annotation: An important aspect of maintaining and strengthening the national security of the Republic of Belarus is the research of the role of public opinion leaders and media significant others in the socialization of citizens. Based on data from national surveys, media significant others outlets were identified among generations «Z» and «X». The specificity of their knowledge of Belarusian journalists and bloggers has been established.

Keywords: Opinion leaders, Media significant others, Generation, Journalist, Blogger


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