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Форум интернет-конференций ВолНЦ РАН

Territorial Branding in the Construction and Representation of Identity: Theoretical Approaches and Modern Practices

Link for download: Territorial Branding in the Construction and Representation of Identity: Theoretical Approaches and Modern Practices.docx

Authors: Ksenia Evgenievna Kosygina, Ksenia Andreevna Kulik

Annotation: The aim of the study is to systematize theoretical approaches to understanding the role of identity in the processes of territorial branding and to analyze current trends in their interaction. The main approaches to the relationship between branding and territorial identity are highlighted. Examples of territorial branding are presented.

Keywords: Territorial branding

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  1. Брендинг территорий

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