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Some aspects of the use of artificial intelligence in marketing in the conditions of digital economy

Link for download: Some aspects of the use of artificial intelligence in marketing in the conditions of digital economy.docx

Authors: Victoria Vladimirovna Lukyanenko

Annotation: In the conditions of digital economy, the use of artificial intelligence in marketing becomes a key factor in the sustainable development of territories. This article discusses the concept of AI, its technological foundations and ways of application in marketing strategy, as well as a specific example of its use in a company.

Keywords: Artificial intelligence, Digital economy, Marketing, Personalization, Marketing strategy

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