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Practical aspects of using Internet resources for marketing management of an organization

Link for download: Practical aspects of using Internet resources for marketing management of an organization.docx

Authors: Alena Dmitrievna Perelayko, Konstantin Nikitich Kovalevich

Annotation: The purpose of this work is to the theoretical and methodological aspects of formation and implementation of marketing strategy of the organization in the conditions of digital transformation of the system of economic relations. The strategic priorities of application of tools marketing for the analysis of needs and preferences of customers in order to determine system of conditions for achieving sustainable competitive

Keywords: Strategy, Marketing management, Factors of innovation activity activation, Internet resources, Region, Sustainable development


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