Jump to content
Форум интернет-конференций ВолНЦ РАН

Marketing tools of public transport attractiveness increase (the case of Saint Petersburg)

Link for download: Marketing tools of public transport attractiveness increase (the case of Saint Petersburg).docx

Authors: Boris Borisovich Goriachev, Egor Dmitrievich Starshov

Annotation: The paper analyzes marketing tools applied to public transport in Saint Petersburg and their perception by the city’s residents. Based on the findings, the tools are ranked by priority and directions for their further development are proposed.

Keywords: Marketing tools, Public transport, Visual identity, Feedback, Digital services, Communication, Loyalty programs

Explore Questions

There are no popular questions to show right now

5 questions in this forum

  1. Повышение привлекательности

    Asked by Виктория Александровна Стеценко,

    0 votes
    2 answers

  2. Роль качества перевозок

    Asked by Дмитрий Евгеньевич Метляев,

    0 votes
    2 answers

  3. Обратная связь

    Asked by Татьяна Вячеславовна Казионова,

    0 votes
    3 answers

  4. Выбор

    Asked by Татьяна Евгеньевна Шатунова,

    0 votes
    1 answer

  5. про примеры

    Asked by Екатерина Георгиевна Леонидова,

    0 votes
    1 answer
×
×
  • Create New...