Marketing of educational ecosystems as a tool for overcoming territorial imbalances under the structural and technological transformation of the Russian economy

Link for download: Marketing of educational ecosystems as a tool for overcoming territorial imbalances under the structural and technological transformation of the Russian economy.docx

Authors: Марина Сергеевна Третьякова

Annotation: The article explores the potential of educational ecosystem marketing as an effective tool for reducing territorial imbalances in the context of the structural and technological transformation of the Russian economy. It analyzes the relationship between spatial development and the accessibility of quality education. The study presents mechanisms for positioning regional educational systems in accordance with the needs of local labor markets and cluster-based industrialization. Emphasis is placed on the need to build sustainable partnerships between educational institutions, businesses, and government bodies within educational ecosystems. The article proposes a conceptual marketing model for the development of regional educational environments as a driver of innovation-driven growth and social stabilization.

Keywords: Education marketing, Educational ecosystems, Territorial imbalances