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Форум интернет-конференций ВолНЦ РАН

Territorial branding: the essence and main directions

Link for download: Territorial branding: the essence and main directions.docx

Authors: Ksenya Andreevna Kulik

Annotation: The research is aimed at studying the key characteristics of territorial branding. The theoretical foundations of branding are considered, including its essence, key directions, levels, types and stages of implementation, as well as the tools used to promote it.

Keywords: Branding of the territory, Region, Image, Competitiveness, Investment attractiveness

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  1. Территориальный брендинг

    Asked by Алёна Олеговна Кондрашёва,

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  2. Бренд или реальность: Может ли территориальный брендинг стать драйвером развития региона без фундаментальных изменений в его экономике и инфраструктуре?

    Asked by Виктория Александровна Стеценко,

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  3. Территориальный брендинг в госпрограммах России

    Asked by Игорь Андреевич Карачев,

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