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Форум интернет-конференций ВолНЦ РАН

Prospects for resilient thinking in place marketing

Link for download: Prospects for resilient thinking in place marketing.docx

Authors: Anastasia Sergeevna Strekalova

Annotation: The article substantiates the causes of the identity crisis of place marketing. The advantages of resilient thinking in the development of a place as an object of marketing located in a turbulent environment are argued. The author's set of principles of resilient thinking, relevant for place marketing, is proposed.

Keywords: Place marketing, Resilient development, Resilient thinking, Stakeholders

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