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Research into the problems of promoting emerging artists in the Russian music market

Link for download: Research into the problems of promoting emerging artists in the Russian music market.docx

Authors: Ivan Olegovich Storozhenko, Helen Michailovna Malkova

Annotation: This article identifies and describes the main barriers faced by young performers and, based on the qualitative research conducted, formulates possible ways to overcome these problems. Of course, solving these problems will contribute not only to the success of individual performers, but also to the development of the music industry as a whole, which plays an important role in shaping the cultural identity of the country.

Keywords: Music industry, Streaming services, Russian music market, Marketing tools, Music content

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