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Strategies for ensuring a balance between productivity and well-being of SMM specialists

Link for download: Strategies for ensuring a balance between productivity and well-being of SMM specialists.docx

Authors: Tatiana Evgenievna Shatunova, Svetlana Alexandrovna Vasiltsova

Annotation: The article highlights the current problem of maintaining a balance between the productivity and well-being of SMM specialists. This balance is extremely important, as it prevents burnout, improves the quality of work, reduces staff turnover, retains valuable employees and reduces the costs of finding and training new ones, and improves the company's reputation.

Keywords: Specialist productivity, Employee well-being

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