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Clip thinking and digital culture

Link for download: Clip thinking and digital culture.docx

Authors: Polina Romanovna Zalavskya

Annotation: The article examines the impact of short digital formats (YouTube Shorts) on media consumption culture and cognitive processes. It explores how short video formats alter information perception, media habits, and users' critical thinking. The study analyzes theoretical concepts of clip thinking and their connection to mass culture and algorithmic platforms.

Keywords: Clip thinking, Digital culture, Media consumption, Short formats, Algorithms

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