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Форум интернет-конференций ВолНЦ РАН

Digital footprints of universities in social media

Link for download: Digital footprints of universities in social media.docx

Authors: Daria Dmitrievna Druzhinina, Vladimir Alexandrovich Davydenko

Annotation: The article examines the role of universities’ digital footprints in social media in shaping their image among potential students. Posts, comments, and user interactions significantly influence the online presence of educational institutions. The importance of a targeted communication strategy that takes into account the interests of young people in creating a positive image of the university and attracting applicants is emphasized.

Keywords: Digital footprints, University image, Social media, Reputation

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